Back to all roles

GTM

Founding GTM

The Human Video Company of San Francisco: Stealth mode. $4.2M pre-seed raised by leading VCs and iconic angels. Experienced founder CEO with two 8 digit cash exits, founder CTO experienced, early AI builder. Product vision: AI for short-video creation en-route to a new kind of social network.

Launching Q1 2026. Build with us!

Your job is simple: create a repeatable system that brings in new paying users every single day. Whatever channels and campaigns work — you own them, scale them, and systemize them.

You will run the playbook end-to-end, from sourcing and onboarding to feedback loops that create revenue retention, and shape the product.

We go to market through creator partnerships, affiliate systems, outbound experiments, and relentless iteration.

You'll lead the charge, build and manage an intern strike team, and turn early GTM signal into repeatable systems that compound.

This role is about turning messy GTM signals into clear insights, fast experiments, and revenue results. There is always a live experiment running, and learnings are fed directly back into messaging, channels, and product direction.

You will

  • Run continuous GTM experiments across creators, coaches, affiliates, and outbound — with at least 3 live experiments running at all times.
  • Build and manage an intern strike team to execute outreach, demos, and follow-ups.
  • Create repeatable systems for cold email, LinkedIn outreach, DM workflows, and referrals.
  • Build and manage creator or coach partnerships that actually move revenue.
  • Run demos, close deals, handle rejections, and refine ICPs based on real conversations, conversions, and rejections — not assumptions.
  • Track objections, early churn, and refund reasons, and feed those insights back into experiments, positioning, and outreach.
  • Track metrics tightly and double down on what works — vanity metrics (impressions, clicks, followers) do not count unless they lead to paying users or validated demand signals.

You're right if you

  • Are scrappy, fast, and find creativity and results through chaos.
  • Think like a strategist and act like a guerrilla marketer.
  • Understand the customers — how they think, what they buy, what they fear.
  • Can manage people, build processes, and still jump on the phone to close.
  • Have extreme agency — you don't wait to be told what to do.
  • Are comfortable being accountable for daily revenue outcomes, not just activity or strategy.

You're wrong if you

  • Come from slow enterprise GTM and expect the same pace.
  • Prefer strategy over execution.
  • Need structure instead of creating it.
  • Are allergic to rejection, hustle, or the daily grind.
  • Not willing to pioneer AI powered ways to re-invent GTM.
  • Are excited by decks, frameworks, or brand work more than closing real users and running experiments.

Why GTM leaders join

  • Highly creative and experimental culture with fast iteration cycles.
  • Immediate feedback loops, strong incentives for revenue and growth, and real ownership over outcomes.
  • Meaningful ownership and early-exercise equity.
  • In-person build hub in San Francisco with the full team.
  • Be part of a team that has a track record of success.
Apply